"科学喂养，让陪伴更长久"
"Scientific Feeding, Longer Companionship"
卫仕宠物磷虾鱼油、爆爆桶、爆爆袋等新概念产品上市，CID投放持续加码，核心命题聚焦「提升投放转化效率、扩大生意规模」，在竞争内卷的宠物赛道实现突破。
NOURSE Pet launched new concept products including krill oil, snack buckets, and snack bags. With increasing CID investment, the core challenge focused on "improving ad conversion efficiency and expanding business scale" to achieve breakthrough in the highly competitive pet care market.
在现有产品素材、达人原生素材基础上，推动品牌强化蓝V内容与总裁IP内容发力，构建多元健全的素材库，为中高客单价产品搭建核心信任背书，有效提升CID转化效率。
Building on existing product materials and influencer native content, we pushed the brand to strengthen blue-V content and CEO IP content, constructing a diversified and robust content library. This established core trust endorsements for mid-to-high price products, effectively improving CID conversion efficiency.