宝家洁 Baojiajie

宝家洁官宣杨幂代言，以"919杨幂空降直播间"为核心锚点，联动前蓄水、中引爆、后收割全周期，抖音聚焦草莓香拖把开展内容营销，推动品牌关注度与销量双创新高。

Baojiajie announced Yang Mi as brand spokesperson, using "919 Yang Mi Live Stream" as the core anchor point for a full-cycle campaign — pre-蓄水, mid-引爆, post-收割. On Douyin, content marketing focused on the strawberry-scented mop to drive both brand awareness and sales to new highs.

精准梳理生意目标、人群与种草节奏，以"杨幂代言拖把"为爆点放大明星效应，稳ROI破消耗边界，实现生意规模同比1.7倍增长。

Precisely mapped business goals, target audiences, and seeding rhythm. Used "Yang Mi endorsed mop" as the breakout point to amplify celebrity effect, maintaining stable ROI while breaking through spend boundaries, achieving 1.7x YoY business scale growth.