云米昆仑4净水器上市，携昆仑芯创新、矿物质可视化卖点，直面抖音海尔美的强势竞争，需找内容切角抢占矿化净水器心智，促进转化。

VIOMI Kunlun 4 Water Purifier launched with innovative Kunlun core and visualized mineral features, directly competing against Haier and Midea on Douyin. The challenge was finding a content angle to capture the "mineralized water purifier" consumer mindshare and drive conversion.

多触点测试破解矿化类关键词疲软，以"天然"为内容切入点，搭配超级工厂探厂内容，25年Q4破流量瓶颈，实现人群资产低成本拉新，助力达播转化。

Multi-touchpoint testing to break through fatigue in mineralization-related keywords, using "natural" as the content entry point, paired with factory tour content. Achieved Q4 2025 traffic bottleneck breakthrough, enabling low-cost audience acquisition and supporting live-stream conversion.