亚朵星球深睡枕上线之初，面临「声量薄弱、销量空白、内容资产稀缺」的三重困境，寻求给天猫做引导成交的服务商。橙子在这个"原始"阶段入场，在早期少量竞价素材跑量成功，实现了项目冷启动的突破；后续在抖音星图的达人及内容策略提供了关键建议，助力亚朵星球深睡枕在23年销售增长；25年亚朵深睡枕3.0上线，冬被上线，UD转化水平达到新高。
Atour Planet faced triple challenges of "weak awareness, zero sales, scarce content assets" when launching their deep sleep pillow. ORG NET entered at this early stage, achieving cold-start breakthrough with initial successful ad creative testing. Subsequently, key recommendations on Douyin Xingtu KOL and content strategy helped drive 2023 sales growth. In 2025, with the launch of Deep Sleep Pillow 3.0 and winter quilt series, UD conversion reached new highs.
